Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, August 07, 2018

Just Go With It

I've done some crazy out-of-my-comfort-zone stuff lately, and I'm about to keep it going with even more outrageousness. Because dreams aren't always built with blueprints.

I have been restless since the last full week of July when I felt a sense of uneasiness and agitation about my future. I can't say whether these are symptoms of a mid-life crisis, or if I am really taking stock of my life and trying something new, but I had an epiphany of sorts after I wrote about my fear of success. It feels kind of corny to suggest that the stars aligned for me in that moment, but yeah, maybe that is exactly what happened.

That week I decided to stage a photo shoot to promote the new tees for my Busy Black Woman Vote Campaign. I believe my inspiration began with the election results in the Alabama Senate race because all of the post-election analysis suggested that it was the organizing and turnout of black women in the state that helped to elect Doug Jones over the pedophile (and I will never understand why that was even a close contest). Then it was a series of stories about how more women were becoming involved in the political process in response to what happened in 2016, so I designed a new shirt. I ordered a prototype of the shirt and wore it to a rally in February. Then I left it to hang in my bathroom for several weeks to collect dust.

Fast forward to May when I hosted a voter engagement panel at my church. It was poorly attended and I was discouraged by the amount of work I put into planning that went unacknowledged (another issue for another time). But somehow that motivated me to proceed with the shirt, so I placed a limited order. After I wore that shirt to my local primary, I decided to place another order for the full range of sizes, of which there are 18 unsold shirts...

I forgot to mention that I want to donate a portion of the sales to the National Voter Registration Day effort. And I made that donation last week even though I still have 18 unsold shirts.

I also have unsold coffee/tea mugs, shoe bags, and the remainders from the original order of shirts I made several years ago when I had the bright idea to design a shirt to accompany the Busy Black Woman blog. So far this year, I have sold a few, including the one I sold last week.

It was a random decision on a Thursday morning that resulted in this:

(Oh, and by the way, that is another shirt prototype in the photo.) There was also this unexpected turn of events on Twitter the following day. And now I've decided to write a book.

I used to think that the great book I would write would be a work of fiction, but I don't write fiction. I read fiction. And I am such a snob about the types of fiction that I prefer that I believe I would be an even worse perfectionist about any attempt and never get the damn thing written. Because I actually started to write a fictional story several years ago about a well-to-do church family in a southern city and I swear Greenleaf is probably what it could have been if I had just kept at it. (Yes, I believe that).

So I am going to write a book about my life that is not really a memoir or autobiography, but one that maybe folks will read. And I decided to write this declaration out so that I can have it bug me whenever I don't spend enough time working on it. I probably won't be telling too many people about it, but it is my hope that once the effort is complete, I will be in a space where I am no longer afraid of success. Which means for now, I only have to succeed at finishing the manuscript.

Friday, February 02, 2018

Do It Anyway

I started this post at the BBW blog, but quickly had to conquer my anxiety to post based on a personal deadline I had set. I am re-launching the #HBCUJustGive campaign and got some new promotional ideas to assist in that effort. The big plunge was recording and then posting a companion video.

I am standing at the water's edge with a toe skimming the foam of the crashing waves. I sometimes venture in to the point where the water reaches my calves, but most of the time I am content to walk along the shore line. But tomorrow I plan to dive in.

(I am not sure flowery writing is my thing...)

I have been planning to do something big, but I have been stymied by the familiar doubts that always seem to erect a barrier between my visions and reality. The same thing happened the other night when I spent half the day stressing about whether to wear my new BBW tee prototype (I wore it). The same thing happened back in November after I ordered a box full of mugs that I was reluctant to advertise. The same thing happened a few years ago when I debuted the initial BBW tee and got dissatisfied with the printing on a few of the shirts. Let's not even address my writing process...

I always get in my own way. Perfection is the enemy of the good.

I even designed a shirt for this specific issue, which says to go for it, to do it anyway, to take the plunge, go the extra mile, put your best foot forward, and whatever other maxims are supposed to be encouraging in moments like this. DO IT (with no infringement on Nike's trademark, I might add).

Because you only live once. Because someone else will do it. Because that other person's effort won't even come close to your vision. Because you will always wonder what if. Because if not you, then who and if not now, then when?

A friend asked me to articulate an objective for what I am doing and to be honest with her and myself, I have no idea. I believe I just want to feel like I am doing something other than just watching life go by. After nearly ten years of being a caregiver, and then more than 15 years of working but never making any real professional progress (or enough money), I know that it is time for me to take the extreme risk of speaking for myself and walking on my own. I have had this dream of being a writer for a long time, probably much longer than I even realized but laboring in obscurity or as a ghost writer isn't enough. For all intents and purposes, I am a writer. I write all of the time. And I am a recognized writer. I am just not acknowledged as such in any formal fashion.

So instead of trying to stumble into recognition by random twists of fate, I am trying to build a brand, which is something that I would not have said back in 2005 when I first formally began to blog. Yet, I hope that I can build a following and create some recognition for my voice. I look around and I see that there are plenty of people in the world who can do what I do for better or for worse. I am not in competition with them though, because I am simply looking for my tribe. Looking for others who can relate to my struggles, my ideas, and who are willing to support my dreams.

As I have been on this journey, I have learned to adjust my expectations, which is why after recording several takes and then encountering computer issues that made it difficult for me get the perfect take, I did something that I am learning to become more comfortable doing. I went in with the best take I had and even if only a few people see it, I posted it. But I plan to try again, so perhaps I have other opportunities to hit my own very high bar.

My final point is that by taking this risk (which is not nearly as great as it felt in the build up), I am investing in myself. That is something I haven't really done in a LONG time. I have often taken small sure steps towards a particular goal, but rarely have I ever just jumped without knowing what would happen next. Even when I had my daughter, I feel like the risks were manageable (because until recently, I thought my greater challenge had been in caring for my Mom). And that is exactly why this was such a big deal--I usually have an eagle eye for the road ahead. I have NO IDEA what will become of this, but for the first time, I am okay with not knowing.

So here I go!

Thursday, July 28, 2005

Build It and They Will Come

Today Marc Fisher wrote an interesting column about the absence of Starbucks in certain parts of the region. He focused on the few Starbucks offerings in Prince George's County, home to the nation's highest population of affluent African Americans.

A few years ago, there was an urban legend email that circulated about certain companies having a "non-urban mandate" which was code for not locating in black and brown neighborhoods. It listed about 20 companies that would not locate among us, and Starbucks topped the list, along with Best Buy and Eddie Bauer. The email urged a boycott, but to date, I haven't heard that black folks had stopped buying TVs and oversized clothes.

But apparently, the absence of Starbucks in certain neighborhoods hasn't hurt their bottom line. Starbucks has populated downtown DC like a family of bunny rabbits. And they are always crowded with people of all racial and ethnic backgrounds. In some places, there are three Starbucks in one neighborhood, all within walking distance of each other. They are about as common as CVS.

But in some ways the article is right, Starbucks is seemingly everywhere in certain parts of the region, and scarse in others. There is no Starbucks east of the Anacostia River, nor is there one anywhere near me in NE (the closest one is in Union Station). Over the line, there are two Starbucks in and around College Park, but according to the article, there are only three more in the entire county. What gives?

It is easy to say that race plays a role, and I think that is exactly the problem. But the problem is not Starbucks', it is ours. Black people are not entrepreneurial--we are consumers. We would rather spend our money on purchases instead of investments. In order to get businesses to come into our neighborhoods, we have to be willing to invest in them ourselves.

In both DC and PG, the mantra needs to be, "If we want it, let's build it ourselves!" In the old days, that is exactly what black folks did when the white businesses refused to serve us. We built in our own neighborhoods, so why can't we do that now? Surely someone has the expertise needed to own and operate the types of service-oriented businesses we crave. If we don't, then who says someone can't learn? This isn't rocket science...

Bottom line, it should not be up to remote corporate officials to decide that who is worthy of patronizing their stores. If we built our own coffee shop in downtown Upper Marlboro or on 12th Street in NE, then Starbucks, Cosi or another corporate coffee conglomerate would take notice, because they'd realize that it was an untapped market. But even more importantly, it would empower us as a people to pursue ownership. Honestly, we could live without another Starbucks because it would be better to encourage local business ownership than to spend money on overpriced coffee beans from Seattle.

I'm talking big because I think big. In the words of Ella Baker, this is bigger than a cup of coffee--its about who owns the store.